Christmas shopping gets a sparkle in Swansea

A fun event is taking place in Swansea city centre this weekend to boost seasonal spirits.

The Wave will be on hand outside the former Woolworth building on Lower Oxford Street between 10am and 2pm on Saturday, November 21, to help support independent traders in the area and promote the Love Your City campaign.

An outdoor broadcast will take place from a Christmas chalet to raise awareness of the Christmas Market on Oxford Street from November 27 to December 13. Stalls at the forthcoming market will include gifts such as Welsh fruit, wines and liqueurs, jewellery, personalised wooden art, scenic photography and attractive ornaments.

Children from the Mark Jermain Stage School will perform Christmas carols from noon to 2pm this Saturday. The opportunity to donate to the Ty Hafan Children's Hospice Appeal that's inviting people to place a star in celebration of someone special on the Light up a Life tree in Coffee Culture is also being made available.

A giant 20-foot air dancing Santa Claus and Snowman have been arranged to attract attention.

Swansea Council is behind the event.

Daniel Jones, Swansea City Centre Team Leader, said: "Excitement is starting to build as Christmas draws ever closer and this event is aimed at generating a festive atmosphere and attracting shoppers to a traditionally quieter part of the city centre.

"There are so many independent stores in the Lower Oxford Street, Plymouth Street and Nelson Street area that offer something that little bit different and this is vitally important because it helps Swansea city centre stand out from the crowd.

"I'd urge people to come and enjoy the entertainment and discover the shops in the vicinity at the same time."

Call 01792 476370 for more information.