Friday, 6 November 2009

Collier's and Brains join forces

Two of Wales’ most popular brands have joined forces to give the nation’s pubgoers a taste sensation.

Welsh brewing and pub giant S.A Brain and Co Ltd is to feature Collier’s Powerful Welsh Cheddar on its menus from November, in delicious dishes such as homemade fish pie with topped with Collier’s Cheddar and potato crust; warming ploughman’s platter; and Welsh steak burger topped with Collier’s.

Thirty two Brains pubs will feature the award-winning cheese on their menus, which was judged to be the Best Mature Cheddar in the UK at the International Cheese Awards earlier this year.

Diners and pubgoers will also have the chance to win a weekend stay at one of Brains’ hotels or pubs with rooms, which includes the picture postcard pretty Grove in St David’s, and the classic coastal pub the Ship in Tresaith. To be in with a chance of winning you’ll need to enter a recipe containing Collier’s into a competition to be judged by TV chef and brand ambassador for Collier’s, Matt Tebbutt.

There will also be two prize draws taking place at each participating pub for a free meal for two.

"Both Collier’s and Brains are quintessential Welsh brands and cheese and beer is a culinary match made in heaven," says Marketing Director for Fayrefield Foods, Chris Swire.

"Collier’s has a unique and distinctive flavour which elevates any dish that it is included in. Visitors to Brains’ pubs are in for a real treat."

Philip Lay, Retail director at Brains said: "Long gone are the days when pub food was limited to little more than a packet of salt and vinegar crisps. Today our pubs are serving quality food, using only the best and freshest ingredients. We are therefore delighted to introduce Collier’s award winning cheese to our menus."


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