Keep Safe on the Town

An innovative campaign aimed at keeping people safe while on a night out on the town was launched this week.

The Dignity campaign will give revellers in Pembrokeshire advice and information on a range of issues via Bluetooth on their mobile phones.

It's the first time a campaign using such up-to-date technology has been run in this way in Wales.

"This campaign is unique and very much to be welcomed" said Pembrokeshire County Council Deputy Leader, Councillor Jamie Adams.

"We're very much aware that people - particularly younger people - can find themselves in a situation when they are out on the town where they may need advice.

"This campaign enables them to receive that information quickly and in an easily accessible and often light-hearted way that can not only help keep them safe but also make them more aware."

The campaign has been jointly launched by Safer Pembrokeshire, Health Challenge Pembrokeshire and the Children and Young Peoples Partnership, along with Gencia Advertising.

Following its launch in Haverfordwest on Wednesday, it will 'go live' in Tenby on Saturday evening.

The first issue to be tackled will focus on safer drinking with further campaigns on personal safety and sexual health in the pipeline.

For more details about the campaign contact Rhys Sinnett, National Public Health Service for Wales on 07970 845966

Photograph: Councillor Jamie Adams is pictured at the Dignity launch along with (L-R) Pam Owen, Health, Social Care and Well-being Manager; Alison Rogers, Community Safety Co-ordinator and Geraldine Murphy, Children and Young People's Partnership Manager.